Joaquin Phoenix Fronting Christmas Anti-wool Campaign

13/12/2016 | By

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Joaquin Phoenix is urging Christmas shoppers to stay away from wool this holiday season.

The Her star features on a huge People for the Ethical Treatment of Animals (PETA) billboard, posted on Los Angeles’ busy Beverly Boulevard/Fairfax Avenue cross-section on Tuesday (13Dec16).

In the ad, the longtime animal advocate poses in a vegan wool Brave GentleMan suit, alongside rescued sheep and the line: “Cruelty Doesn’t Suit Me. Please Leave Wool Out of Your Wardrobe.”

“When PETA sent me that video of this undercover investigation of what happened in these shearing farms, that was really eye-opening,” Phoenix explains in an exclusive video interview with PETA. “The whole environment, it’s incredibly (violent)… The only option is to not use wool. That’s become abundantly clear.”