The Master to break live-action weekend box-office record?
Altfg reports that The Master opened with an estimated $242,000 at five theaters (three in New York, two in Los Angeles) according to studio estimates found at Box Office Mojo. (The Hollywood Reporter provides a more exact figure, $242,127, which certainly seems like the film’s actual Friday box-office take.) That’s reportedly a record-breaking single-day figure for a live-action movie in “platform release” — in terms of per-theater average: $48,425. (More on that below. Photo: The Master Joaquin Phoenix, Amy Adams.)
Thanks to its excellent Friday opening, the Weinstein Company-distributed The Master is also expected to break the per-theater average opening-weekend box-office record of Wes Anderson’s Moonrise Kingdom, which debuted last spring. At four theaters, Anderson’s acclaimed Cannes Film Festival entry averaged $43,082 per site on Friday and $130,749 on its first weekend out. The Master could reach up to $140-150k.
So, will The Master boast the most successful domestic opening weekend ever for a live-action film (in terms of per-theater averages)? Well, if you ignore Kevin Smith’s Red State, which took in $204,230 at one location last year and if you live on a planet where inflation doesn’t exist, the answer is: Quite likely, yes. But as long as you live on Planet Earth, where inflation is a reality, even if you choose to ignore Red State‘s “one-theater average” the answer is: Probably not.